Brand & Reputation Management

It is fundamental to the application of Fifth Capital's propositions to consider properly the functioning of an organization's identity as a descriptor of its culture.

An organization attempts to communicate its identity and capabilities through its brand by the use of language - the association of images and words with an idea, expectation or experience. The expression of identity by brand language can be compared to a projection in geometry whereby varying the form of language yields different 2d perspectives of an identity which is interpreted via each audience’s cultural framework and the experience of its organizational interactions.

An organization’s reputation can be considered to comprise the coherence over time between the transmission of its identity and each audience’s interpretation thereof and serves as a derivative measure of its economic, social and political capital.

The brand should avoid establishing an identity that is unsustainable as an act of self-legitimation or in response to false demands - a brand not perceived as honest is recognised as representing more than is true or held as a belief and damages an organizations reputation through raising stakeholder expectations to undeliverable levels; it is equally incumbent upon stakeholders to take responsibility for acting with regard for the values, capabilities and limitations that define an organizations identity.

Media & Communication

Communication of risk and uncertainty encompassing its quantitative and qualitative elements and the role of the decision making environment - organisational, group and societal - minimises opportunities for the experience by stakeholders of Negative Surprise and the realisation of conflict whether developed over the longer term or realised more immediately; conflict where manifested beyond shorter term individual complaint in the form of negative crowd formation predisposes more permanent damage to an organization’s reputation and its longer term ability to pursue wealth creation.

Conflict Resolution

Fifth Capital also provides a conflict resolution service.

special section - Financial Institutions

 

 

not everything that counts can be counted and not everything that can be counted counts

Einstein

 

Fifth Capital